I feel like the mentalities from harder lifestyles never go away. No matter where you go, you were raised by your community and it molded you into the person you are.
Month: March 2025
Sofia Enriquez.
My work revolves around a MUCHO ethos, which comes from culturally understanding every Hispanic worker I know as doing a lot, all the time. We fix cars, build homes, harvest people’s food, then cook, plate, and serve it. We work in warehouses and on top of roofs, in poor working conditions for less than our worth, and still find the time to create and dance and laugh with each other. We’re jacks of all trades. We have to be; we don’t come from money, so we have to know how to do everything because that’s how we got here, right?
Joker Brand’s Estevan Oriol for Desmadre World.
At the time Joker Brand began, there weren’t any clothing lines repping our culture other than what we considered old-school. We wanted our own to add a twist to fashion by putting our art on what we produced.
Cadena for Desmadre World.
Rap inspired me from a young age. My mom bought me the Mickey Unrapped CD that had a bunch of popular rap songs with Disney characters performing alongside the original artists… Whoomp! (There It Is) by Tag Team had me in a chokehold. The beat was infectious, and I knew the real version of the… Continue reading Cadena for Desmadre World.
George Perez for Desmadre World.
If you’ve noticed, ever since I became a regular at the Comedy Store, other people who look like me have been starting to show out more & more in the crowd and on stage. I wanna let everybody know that everything is possible with dedication. Look at me, dog. I went to prison, lost everything I had, got out, got it all back and more. You’re only gonna get what you put in, straight up.
Joe Altmann for Desmadre World.
I grew up in a small town in southeast Germany where there wasn’t much to do besides get sh*tfaced or get into fights with boneheads. Music was my way out, my excuse to travel to shows, to see something bigger than my hometown. Early on, I learned that if you want something, you just have to do it yourself. No one’s gonna hand it to you.
Jesse Jay/Los Guys Kustoms for Desmadre World.
I’ve been in and out of airbrushing since I was young but decided I wanted to take it seriously around 4 years ago. I made contact with a few artists who were already in the game, a few turned me down. Then there was Mr. Joe Hernandez… He took me under his wing to teach me, or what he says, how to be confident about my craft. I took on any project that fell into my hands just for the experience and to know in my heart that I was there and I did that.